Video Scripts and Concepts
Putting feelings into frame.
Spaceship Transfer and Save campaign
A multiplatform ad for Spaceship’s domain transfer campaign, seen by millions across its channels.
The copy turns a cost concern into a reason to switch, addresses the effort of transferring with a speed claim, and builds value through lower renewal costs and free business email. A Trustpilot rating adds social proof before the savings-focused call to action. This was our first ad with an AI-assisted voiceover.
Here’s how:
Pain-point-led hook
Problem–solution framing
Objection handling
Benefit stacking
Third-party social proof
Benefit-led call to action
Spaceship BFCM campaign
A Black Friday and Cyber Monday campaign for Spaceship, with over 5 million impressions and 150,000 clicks across Instagram, Facebook, and X.
The copy uses the noise of seasonal promotions to position Spaceship around pricing clarity. It moves from fair registration and clear renewals to the broader promise of everyday value, then closes with “Ignore the noise, save smarter.”
Here’s why:
Seasonal hook
Competitive differentiation
Contrast framing
Benefit-led messaging
Everyday-value proposition
Benefit-led call to action
Namecheap domain auctions
An ad for Namecheap Auctions adapted for YouTube and Reddit. The campaign reported over $50,000 in revenue with low operational spend.
The copy opens with urgency about sought-after domains, addresses investors directly, and highlights premium listings and control over bidding. An animated search bar shows how to explore the platform before the “Start Bidding Now” call to action.
Here’s how:
Urgency-led hook
Audience targeting
Benefit-led messaging
Product demonstration
Copy and creative alignment
Direct-response call to action