Socials
Something they’ll always like.
Kormax SR-71 Blackbird
A LinkedIn post promoting titanium to Kormax’s professional buying audience.
The copy opens with a scannable list of titanium’s properties, connects those properties to practical product benefits, and uses an SR-71 Blackbird anecdote to make the material more memorable. It closes with a direct call to contact Kormax.
Here’s how:
B2B audience targeting
Scannable feature hierarchy
Feature-to-benefit messaging
Educational storytelling
Direct call to action
Spaceship milestone posts
Among the most popular posts on Spaceship’s X account as the brand gained traction in the domain industry.
The posts lead with Spaceship’s domain milestones, use short, conversational lines to turn the numbers into a shared celebration, and pair the copy with graphics that make each milestone easy to grasp. Together, they engaged more than 20K users.
Here’s how:
Milestone-led messaging
Scannable short-form copy
Community-focused language
Warm, conversational tone
Copy and creative alignment
Namecheap promo post
Crafted a promotional X post for Namecheap’s .SHOP domain sale, pairing the 97% first-year discount with benefit-led messaging for online sellers. The copy positioned .SHOP as a distinctive domain that makes a storefront’s purpose clear at a glance.
Here’s how:
Audience targeting
Price-led offer with a savings callout
Benefit-led product positioning
Direct call to action
Copy and creative alignment